To some salespeople, follow-up means a call or two after the sale has been closed. It may come as a shock, but most don’t even do that much! Consider this: if salespeople stop at one post sale follow-up call, they are throwing away future business. Successful sales professionals and experts consistently tell us that not keeping in touch with your clients after the sale can have serious negative consequences.

The Eighty-Twenty Rule in sales usually signified 20% of the sales people did 80% of the business. This could also represent 80% of your business comes from 20% of your client resources. In other words, following up with your clients could generate 80% of your sales. This is true for repeat clients or referrals from these particular clients.

In real estate for example, we need to stay in touch with our buyers after the sale to find out if any problems exist. Remember, they will call you if there is a major problem, but won’t bother you with the “little” things, but it’s those little things that will prevent them from referring others or buying from you again. You will never know if any problems exist if you don’t stay in touch.

In any sales industry, no matter how small or large, following up after the sale is an absolute must. If one client knows 3 people, who know 3 people and so on, just imagine how important touching base with your sphere of influence could result in huge future profits. Take a step back and count the number of sales people who followed up with you after you purchased their product or service.

With advanced technology, there is no excuse for you NOT to reach out and touch your past clients. Some of the resources available for you to follow up with your clients are written thank you cards, birthday or anniversary cards, or periodic emails.

With today’s innovative ideas we can easily try to escape the phone call approach. This is probably more powerful than any other follow up technique and should not be forgotten. If it is available to you, then I would highly recommend incorporating this method in your follow up procedures. A few minutes of conversation will reconnect the rapport with your client.

We tend to get busy and lose focus on how crucial our past clients can keep our pipeline filled. There is something to be said for “follow up” if 80% of our business is generated from 20% of past clients and referrals.

Continual follow up with our sphere of influence will no doubt, increase our sale production. This in turn will help pave the road to success and financial freedom.

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The philosophy of triumph in business are not any different than winning on the football field. Vince Lombardi of the Green Bay Packers, a Hall of Fame coach, had such a strong belief about winning, that many of his principles are practiced and taught in the business industry throughout the world.

Nearly forty years later and his coined phrases are taught in today’s business industry all over the world. His philosophy’s are quoted and are being taught in business, politics and sports. It is as pertinent today as it was forty years ago.

“It’s not whether you get knocked down, it’s whether you get up”- Life has many challenges and there will be times you will fail but don’t give up. No matter how many times you get knocked down, dust yourself off, get up and keep pushing forward. Out of respect for your peers always be early. Vince would say “be 10-15 minutes early or you are late”. If you can maintain punctuality, you will be taking one of the first steps to success.

If you are a business manager or team leader and demonstrate confidence, it will always shine through. Lombardi once said “Confidence is Contagious – So is lack of Confidence”. By exhibiting confidence and an up spirit will flow out to others around you. The same results will also occur if you lack confidence. Others will truly follow a manager or leader.

“Practice does not make PERFECT – Only PERFECT practice makes PERFECT”. If you are okay with just doing enough to get by, then the result will just get you by. If you don’t set your expectations higher and strive to be the best, then you are almost guaranteed you won’t be the best. This might not result in you being the best there is, but without question you will become ONE of the best!

Since the letter “S” comes before the letter “W”, the dictionary will be the ONLY place you find success before work. Practice, practice and practice. Hard work and determination will always reward you with success. Vice had a football play called the Lombardi Sweep. Other teams would know it was coming but their defense could never stop this play. “Perfect practice” and hard work will guarantee you success in life or on the football field.

If you are okay with being mediocre, then you will probably be mediocre. If your thought process is to just be “okay” then “okay” will become a habit. Lombardi said it best when quoted, “If winning isn’t EVERYTHING, then why do we keep score?” If your goals and aspirations aren’t to be the best, then you can probably plan on coming in second place.

Believe in yourself and believe in your peers or authorities. Be positive in life and live these ideologies and you will be part of the winning team.

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