The Positive Results Conversation

Cementing a deal has to begin with your first conversation with a client. We have some great success strategies in the short sale business, and this conversation is right at the core.

Any seasoned salesperson knows that the client’s needs and problems should be uncovered before any solution is offered. Once that is accomplished, you can customize your best solution to their particular situation. That’s just smart selling.

A short sale investor’s clients are people in financial trouble who need to sell their homes. Their issue is pretty simple, right? They are in default on their mortgage payments, and the lender wants either the home or the money. When you look a little deeper, that doesn’t really tell you what their needs are. Different people are worried about different aspects of losing their home. Facts are important, but a short sale investor who wants their trust and their business will find out what they’re really worried about before moving on with the conversation.

After you find out what their real concerns are, that’s when you begin tailoring your answers to those concerns. As they speak, listen carefully for the win-win proposition that you think will work for both of you. It’s a rare day when there isn’t a positive solution available for a homeowner in financial trouble. All you do is educate yourself about them, and then educate them about your possible solutions.

You’ve been listening to them for a while, and you now know their story. (If you’re smart, you’ve been letting them do most of the talking.) When they’re done – and only when they’re done – you need to talk about how working with you is the right solution to their problem. That’s where the Positive Results Conversation comes in.

The Positive Results Conversation gives you the chance to repeat their concerns back to them and explain what you can do to help them with each one. This is also the time to explain foreclosure options and how each option may affect their future.

Once you have gone over the options, the next step is to educate the homeowner about the short sale process. As short sale negotiators, we know that a short sale is the option that best minimizes the damage to the homeowner’s financial life, but most people don’t quite understand how everything works – and some people are very suspicious of things they don’t understand. That’s why we also talk about setting expectations.

There is no substitute for realistic expectations when it comes to getting involved in someone else’s financial business. An informed client who makes informed decisions is so much more likely to be a satisfied client. When you manage their expectations, you increase your chances of seeing the Positive Results Conversation work. When you don’t talk about what can and can’t happen, you risk putting yourself in the position of having to explain some unfortunate events later.

That’s also why you shouldn’t stop the Positive Results Conversation until you’re done explaining everything. The homeowner needs to know about everything in your presentation, or they won’t be able to make a fully informed decision about whether to work with you. If you leave an unfinished conversation, the homeowner won’t realize why your proposal can add value to their financial lives, and it may be easier for them to give up too soon.

Bring your own personality to the table, but stick to the script and keep the conversation under 90 minutes. By the end of your presentation, the homeowner should be able to see some positive results already: there is a knowledgeable professional in front of them who is willing and able to help, and there is a solution to their problem besides running away from it and watching what’s left of their credit rating go down in flames.

If you want to learn more, you can read about the whole Positive Results Conversation in the Short Sale Manifesto, which is a special report that can be found on our website (see the link below). There are a lot of talking points, but go over each one with the homeowner. We have done this for years, with positive results for homeowners and for us. Before you know it, you’ll be collecting all the documentation for the short sale package and moving forward.

Remember that this is a presentation we put together from experience. Everything in our Positive Results Conversation is specifically geared toward short sale success, and it has been proven to work over and over again. How will you really know when you get positive results? In your local market, you will become the one that people think of when they need someone who can solve tricky situations with problem properties. Your neighbors will know you as “the short sale expert”!

Need to know more about helping property owners in pre-foreclosure? Check out the Strategic Real Estate Coach resource page and learn our best short sale success strategies!