The Power of Your Business Cards to Market Your Products and Services

I wanted to share with you some good information and knowledge I have learned over the years. If you are in direct sales of any kind, I will provide you with a proven example of how powerful business cards can contribute to your sales figures. With over 20 years experience in real estate sales, I will be more comfortable giving you examples based on my expertise. However, you will see that this can apply to any and all types of direct or commission sales personnel.

If you are in regional sales you might find what I am about to say a little more challenging and creativity will have to play a part. It is still very realistic to make a ton of money with the marketing of your business cards. If you are not given leads by your company or you are an independent contractor, this is the cheapest and most productive way to market yourself.

I needed to market myself and felt I had to “get the word out” to let everyone know what I did for a living. My finances were limited so I wanted to be cautious as to where I would spend money for my business.

About that time my wife and I had just won a Super Bowl lottery and received tickets to the big game for $75 a ticket. The day of the game we decided to go early and tail-gate. When we arrived at the stadium, we weren’t there for more than an hour and someone offered me $1000 per ticket. I couldn’t refuse.

A good habit to be in, is always keep a box of business cards in your car. Over the years I have asked so many people for their business card and they didn’t have one on them. As far as I’m concerned that is a “lost” sale.

The primary goal of sales is to create an established client base as our years of experience grows. Word of mouth and referrals are so powerful in the sales industry. The more people that know what business we are in and what services we offer, the more likely they will come to us in the future if the need arises.

The average real estate agent sells only 8 homes per year. In the above example, the conversion ratio was only .015% but my return on investment was over $100,000. Just think if you passed out 1000 business cards per quarter. That would be 4000 per year and 60 sales for the real estate professional. Wow! Pretty amazing.

The cost of buying business cards is probably the least amount of investment required for marketing your services. Pass your card out to everyone you know. Leave business cards at establishments if possible. Leave your business card with your tip at a restaurant. This is the fastest and best way to generate leads and referral business.

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